It's a time to get dressed up in a costume that's scary, sexy, funny, and/or creative. Whether you bought that costume at a store, spent weeks making it by hand, or threw something together last minute it allows you to wear something you wouldn't normally wear. We never really outgrow dress-up do we?
Be careful in the decisions you make regarding your costume. The reason we created this campaign was to draw attention to possible misguided and problematic halloween costumes. The "I Am Not a Costume" campaign hopes to start conversations over what is and what is not a costume.
To take parts (symbols, dress, words, practices, etc) from one culture when they are not part of that culture. This can happen in a variety of forms but often around Halloween it involves wearing 'costumes' that rely on specific cultural signifiers. Dressing up as a ethnicity, race, or culture that is not your own is problematic and racist.
Costumes that rely on cultural dress and/or stereotypes are offensive and oppressive.
Even if you don’t think you’re vehemently racist, you can still perpetuate racism.
Now, a lot of people question why would I think that deeply about the implications of a costume? If you've been thinking that - maybe acknowledge that it is because these implications don't affect you. Your culture and/or identity has not be historically and currently trivialized, mocked, and viewed as "funny" or "scary" to dress in. Making someone else's culture and/or identity a caricature for you to wear for one night is a terrible costume idea.